he new remix video ‘Chadti Jawaani’ booming on TV is the latest video to receive women’s ire for its objectionable and vulgar video. The video showing mannequin turned females dancing mainly angles on the body parts of the female models. Also in one shot, a female looking into the mirror and pressing her backside (buttocks) with her hands has raised viewer’s eyebrows. The earlier raunchy videos ‘Kaliyon ka chaman’,’Kaanta Laga’ and dozen others have already come under the obscenity meter. But it seems with no censorship rules; these videos are getting bolder and vulgar.
Nirmala Samant Prabhavalkar, chairperson, Maharashtra State Commission For Women, has now taken up her crusade against obsence and raunchy videos. As she told The Asian Age,“ We have already submitted our objection to the song ‘Kaanta Laaga’ to the broadcasting minister R.S Prasad few weeks ago. But the never-ending drama of promoting obscenity through music videos seems to continue. I really feel that time has come that music videos must be screened through censor board because the Indian pop music videos have gone beyond foreign standards. They mainly revolve women’s anatomy. It seems they hold no responsibility towards Indian society. Such videos are just corrupting the minds of small children and youngsters .We are not against portrayal of sensuality of women but the music video makers should understand the difference between obscenity and sensuality.”
Shashwati, singer of the three remixes ‘Kaliyon ka chaman’,’Kaanta Laga’ and ‘Chadti Jawaani’ contested, “Yes, I do agree these music remixes are vulgar to an extent. I feel the music would have been a hit also without exhibiting so much unnecessary obscenity. Infact, it spoils our reputation to an extent that we are a part of such videos. It depends on the video directors about the visual content and we have no say.”
Nirmala, former mayor of Mumbai and High Court advocate added ,“Whenever we have a dialogue with music companies, they justify by saying that they are promoting art through music. But under the pretext of art they are beaming nudity, vulgarity and objectionable videos. Such video makers must understand that we cannot compare ourselves completely with western standards. We have strong bonded families and ethics in our country. I think the music video directors belong to different culture who seldom think twice before producing such thrash videos. And with each music video, they are crossing one more step of nudity ladder. It is a money game, as music companies are losing no time in just remixing beautifully picturised old Hindi songs into obscene remix videos. Whatever it may, we will definitely raise objections against these music videos. The broadcasting minister has liked our suggestions to curb such videos and has promised us to look into the matter.”
Harry Anand, music director opined, “We are not related to the making of these music videos and it entirely depends upon the music company .Sometimes it is quite embarassing to watch such videos with family.We just compose the music and give it to the music company.”